Our big idea for Castle St. Townhouse was based around the premise that you're a different person at different times of the day: breakfast, lunch and evening. This thought was reflected into the logo with the aid of the three magnificent mirrors that sit behind the bar. We also conveyed our idea through the use of photography. "Castle St. Humans" was the moniker of our photoshoot that aimed to capture the characters of Castle St., their personalities printed in ink onto all Castle St. collateral.
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